Riding the Resurgence of Direct Marketing
With the widespread adoption of digital marketing, experts prematurely predicted the decline of print-based direct mailing. Recent statistics, however, reveal that not only is good old-fashioned direct mail thriving—it remains the gold standard in motivating consumer behaviour.
For example, direct mail response rates are 10 to 30 times higher than that of digital. The solidity and tangibility of actual mail give it a higher perceived value than emails—plus mail still evokes anticipation and excitement, even amongst millennial recipients!
Fuji Xerox’s impressive line-up of digital print devices is precisely what direct mail marketers need to transform consumer data into relevant, personalised, and powerful pieces of communication that cut through the clutter and impact consumer behaviour.
Direct Mail’s Incredible Resurgence
Consumers are inundated with digital messaging each day. Help your customers cut through the clutter with printed direct mail that delivers results.
Iridesse Production Press™
Delivers more "wow" impact per printed page through digital specialty enhancements. Beyond imagination!
- Six colour print engine that brings unprecedented power of expression to digital printing.
- Underlay with Gold or Silver specialty dry ink realizes offset-like metallic colours.
- White Dry Ink and Clear Dry Ink bring new possibilities of design expression.
Versant™ 180 Press
Take your print operation to the next level with automation and quality in a compact footprint.
- Advanced SIQA (Simple Image Quality Adjustment) technology make the high quality output with easy and automatic way.
- Get more productive, more capable and more creative with the ability to print on a wider selection of stocks and media types
- Ultra HD Resolution with four times more pixels than standard
Versant™ 3100 Press
Ultimate automation and more productivity to help you meet the highest production demands
- Fully automated color and production print optimization via Full Width Array
- Production Accurate Registration, Stock Library Manager and Automated Sheet Clearing enhance print productivity
- Ultra HD 10 bit Resolution with four times more pixels than standard